Is the IT Solution Provider or Managed Service Provider (MSP) business social?
One efficient way to create a solid following for the MSP on Social Media platforms such as for example Twitter, Facebook and LinkedIn is to consistently provide your followers with good quality and relevant content.
Many IT businesses mistakenly believe that this content needs to be of their particular creation. Understandable, but very few IT businesses that I understand have the full time or resources to dedicate to producing content on a full-time basis.
So so what can you do when it comes to content which will attract an audience?
One method to attract a loyal tribe on-line is to become curator of content – filtering and aggregating good relevant content from your personal sources.
This is easier than you believe buy Twitter followers. Chances are that, like me, you read lots of interesting articles by others on a day-to-day basis that will well be strongly related your intended audience – an audience that includes clients and potential clients.
With this in your mind, it’s unlikely that you’ll be in short supply of content to share.
The question now remains – how best to share this content with your followers without overwhelming them?
Bad Types of Content Curation
We’ve all seen samples of businesses where in actuality the “Social Media Guru” for that corporate brand has woken up and pumped out a ton of links in a single go. Whilst those links may well be of interest to followers, they tend to get ignored due to the overwhelming level of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social media marketing content
Drip feed your content to your audience during the day allows them to digest it slowly rather than attempt to gorge in a single go.
Social Media tools this type of Tweetdeck and HootSuite have the capacity to schedule status updates for Twitter, Facebook and LinkedIn – but if you have lots of interesting content, when and what you have scheduled becomes confusing.
This really is where in actuality the social media marketing tool Buffer is available in to play.
Using Buffer to drip-feed content
Buffer is just a free app which allows you to make a buffer (the clue is in the name, eh?) buy Facebook page likes as high as 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames can be purchased in a Premium version – that may then be posted on the span of a trip to pre-defined times of one’s choosing.
Along with the Buffer web-site, you will find plug-ins for the web-browser allow one-click buffering of interesting content you will find, and you may also e-mail yourself at a special Buffer current email address with content you need scheduled – useful if you find interesting content on the iPad or another mobile device.
Tracking clicks on your own content
Along with integrating along with your favourite URL shortening tools – such as for example bit.ly – Buffer also generates statistics on the links you have shared to ensure that you will see how many individuals clicked through and re-shared those links. Very ideal for analysing the kind of content your followers are interested in.
Using Buffer makes sharing useful, relevant content with your Social Media audience a lot easier and more effectively.
Once you get to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to create a solid following of individuals who are enthusiastic about what you have to share.
About the writer
While the former owner of an award winning IT Managed Service Provider, Richard Tubb works together MSPs to help them increase sales, accept employees and develop relationships with key industry contacts. There isn’t to accomplish it alone any longer – contact Richard and have a talk about your needs and how they can help you.