Small Business marketing using Instagram
Instagram is an online mobile application that’s used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast develop into a remarkably popular social media marketing tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on the cell phones and will allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram videos are restricted to between 3 to 15 seconds long.
Why are businesses looking at Instagram?
There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to create so might there be low barriers to entry.
It is really a medium that allows for easy sharing of content 24 hours a day.
What kind of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and a huge selection of others have already been in a position to utilize the tool to:
To improve awareness of these products and services.
To improve brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram is apparently particularly well-liked by product based businesses because visual nature. Many businesses that are product based such as clothing, jewellery, constitute as well as food based business have achieved success using Instagram. This is because the applying allows for photos to be posted and shared of people either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing meals, or entertaining friends using their food products instagram spacing. This success isn’t exclusive to big brands as many small businesses have already been in a position to leverage the ability of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they’ve achieved this through the use of attractive photographs of these food and images of cafe meals that Instagram users could be interested in, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social media marketing stars and media personalities have amassed a faithful following online with hundreds and sometimes a large number of people following their Instagram accounts. This’influencer’group means that there are several eyeballs there willing to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by way of a blogger or popular Instagram account holder will help you to develop your audience more quickly. Therefore making the effort to identify key’influencers’in your industry and tips on how to tap into that is important.
Hashtags – What’re they?
How would they be properly used to boost business exposure?
I suggest that if you’re thinking about getting onto Instagram you spend time at the start doing your Hashtag research. Hashtags are tags that you can add in a caption of a photograph that you upload. To produce a hashtag you will need to utilize the # symbol in front of the tag and then add a keyword or several keywords without spaces following the hash symbol. For example, you may post something image of couple of jeans. Your hashtags could possibly be: #fashion #style #jeans #lovethatstyle. You could already be knowledgeable about hashtags since they are also popular on Twitter but if you’re not take a look online to see some examples of how they are being used. The objective of the hashtag is always to tag your photo to a topic or topic category that’s’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters may be used in your hashtags E.g.!@$&
Instagram features a powerful search feature so if posts are set to’public’you need to use hashtags to tag your photos and videos so the content becomes easier to locate and becomes more accessible to the public. That means when someone runs a search and is exploring that’search term’your content might be discovered leading to more folks finding out about your company or brand.
Some hashtags are remarkably popular so it’s important to identify those that are most strongly related your industry. The goal of the game is actually to obtain people talking, liking, following and sharing your content. Hashtags help to obtain the term out if used effectively so take a moment to learn how to make use of these to obtain the very best from the content.