Beer has existed for pretty much so long as wine has however the evolutionary changes of the beer world has caused a shift in the drinking habits of the most popular beer drinker. Macro brewed adjunct lagers have dominated the beer industry for fifty years but times are changing for the mass conglomerate beer industry with the mainstream movement of craft beer.
Craft beer is brewed by craft brewers. These microbreweries produce small, independent, and traditional beer. Small describes six million barrels of beer or less. Independent describes 25% or less of the craft brewery is owned or controlled by someone who is not just a brewer themselves. Traditional describes having an all malt flag ship beer or 50% of it’s volume through all malt beers or beers that use adjuncts to enhance the flavor of their product as opposed to for cheaper ingredients.
While the conventional adjunct lager, Anusher Bush and Coors comes in your thoughts, are available in pretty much any bar across the country, the new standard for bars are beer bars. Beer bars specialize in craft beer produced through the entire United States as well as exceptional beer from all around the world. In a good beer bar you’ll find little to no macro brewery beer whatsoever. What beer a beer bar carries however is set by the distribution of beer from a brewery. Here’s where things get complicated.
Macro brewery beer is distributed across the entire United States. This is the reason so many individuals still drink light fizzy adjunct lagers or lite beer over craft beer birrifici artigianali. Craft breweries are limited to distribution based on several factors. The distribution company that handles where the beer goes may only allocate a brewery’s beer to a specific amount of states; either due to the quantity of beer that is produced or the size of the distribution company. Sometimes it’s related to the brewery themselves. Lots of breweries start out as brew pubs. A brew pub is a place where one can enjoy food and beer. All the beer produced by brew pubs are merely on draft or obtainable in growlers; making distribution of one’s beer harder ahead by. The primary reason a brewery may have limited distribution is supply and demand.
With so many craft breweries breaking to the beer industry market share, name recognition, and brand loyalty are the top factors to establishing a brewery and keeping it going. If you’re a brand new brewery that has just started up then you want to take as numerous states as possible. The more people who see your beer will endeavour your beer and consequently return to get more of your beer. Over time people will recognize your logo, the beers you produce, and will begin to share your beer with people they know. This is the three-step process to building a brewery’s beer stay in the marketplace and gain a following.
There are however repercussions which come from trying to dominate market share in multiple states and developing a breweries brands. This comes back to supply and demand. Many breweries in 2011 are facing the issue of supply and have begun to take out of states over the country. Every one of these breweries started small, broke into a lot of markets, built up their name for making great craft beer, and now the demand because of their beer exceeds the amount that may be produced. For a lot of breweries they can’t make enough beer to help keep on the shelves, aside from quality. For additional the quality would drop to be able to match the demands and that’s something all craft breweries won’t sacrifice.
Dogfish Head (Delaware) announced they will be pulling out of four states and two other markets in 2011. Dogfish Head’s the fastest growing brewery in the united states this season and you’ll be lucky if you learn any one of their beer on shelves at your local liquor store. Sam Calagione made the decision to pull from these markets while he was fed up with never seeing his product on shelves. Who can blame him? Once you can’t make enough product to guide the demand of your distribution company, retail stores, and your loyal drinkers then you definitely have a serious problem. This dilemma however surpasses no body enjoying your beer.
Dogfish Head is likely to be pulling out from the U.K., Canada, Tennessee, Wisconsin, Indiana, and Rhode Island in 2011 indefinitely. Being the fastest growing brewery has caused a demand for Dogfish Head that could not be met. Without plans to expand in the longer term they will continue to make beer for the markets which have bought the absolute most of their product. While this can absolutely upset loyal fans in these states and countries it will however bring joy to those that will continue to obtain Dogfish and now hopefully even more of it.
Dogfish Head is not the sole brewery pulling out of states this year. It appears this is actually the trend for 2011. Avery Brewing Co. out of Boulder, Colorado announced this week they will be pulling out of eight states and seven other markets. Avery broke into as numerous markets as humanly possibly to be able to sell their beer. Now they are in a position to obtain out; which they have to to be able to continue to supply their beer to loyal drinkers and beer markets. Way too many markets aren’t moving their beer while other markets can’t keep it in stock. It only is practical they pull from some to be able to replenish others. Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island, and Tennessee will not see Avery inside their state for the foreseeable future. The partial state markets which will lose Avery include Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando), and Wisconsin.
With Colorado being the Mecca of craft beer it’s not unimaginable that more breweries than Avery are pulling out of states. Great Divide, Oskar Blues, and Left Hand Brewing are all pulling out of states this year. Great Divide has removed their beers from six states (Michigan, Rhode Island, Connecticut, Kentucky, New Mexico and Alaska, and Washington, D.C.) They will be reduce their distribution to Minnesota, Illinois, Pennsylvania, New York, and Virginia.
Many craft beer drinkers is likely to be disappointed this season while they found out their favorite breweries are leaving their states. The key to a good brewery is fresh quality beer. Fresh means beer that is continuously on the shelves. If you aren’t getting new beer releases from your favorite brewery then you’re lacking fresh beer. Quality is the second concern for great beer. The beer the brewer conceives needs to be the same from conception to delivery. Lots of breweries are confronted with the issue of creating the same product their fans know and love and maintaining demand because of their beer. No brewery wants to cut corners and create a beer that isn’t the exact same as what their fans fell in love with. In order to ensure that doesn’t happen, sometimes you have to pull out of certain markets.
It’s definitely upsetting seeing breweries needing to take out of states but maintaining supply, demand, fresh beer, and quality means some sacrifices are necessary. Many beer drinkers will stop being fans of their favorite breweries if they can’t procure their favorite brands. While this is never best for a brewery it’s better to possess upset fans than bad beer. The demand for craft beer is at an all time high and not to be able to supply enough beer for several markets is a better problem then devoid of their beer sold or creating a lesser quality product to be able to meet demands.