Social networking will be here to stay. As an entrepreneur or small company owner if you’re not using it to grow your business you are missing out. I believe you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a cultural network profile, representing a six percent growth compared to the previous year according to Statista. The numbers do not lie. Social networking is just a life style all around the globe.
As an entrepreneur or small company owner if you’re not using social presence on-line to grow your business you are missing out. By 2017, the global social network audience will total 2.55 billion, – according to Emarketer.
Below I’ve listed my easy 5 step process for developing a strategy for social networking marketing.
1. Identify your goals.
For each company there ought to be a mission. Your company mission needs to have a mission statement. For each mission there has to be a goal Smm services. What is the positive outcome or end goal that you want to achieve? You might want to become internet famous, you might want to obtain speaking gigs, you might want to advertise a book or training program or you might just want more customers. Whatever it is you have to jot down your goals and the logic behind them. Understanding where you want to go and how you’re going to obtain there will help you devise the best plan and route you ought to take.
2. Get Brand Clarity.
Get clear on your own brand before you put it out there. Answer these 3 important questions. What would you do? Who would you help? what do you want to be known for? After you can clearly articulate the answers to these questions, you can communicate this on social networking or in front of anyone. You must have the ability to clearly and succinctly say in one sentence what you’re exactly about and describe your business model in ways that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is about client attraction. When you create core messages with strong call to action statements, you are setting the stage to own people in your audience self qualify and respond with, “me too” or “I want that” or “where can I find out more?” Your goal is to own ideal prospects able to clearly see themselves in your business model. They have to have the ability to see that your company offers just what they have been looking for.
Social platforms certainly are a great tool for utilizing pull marketing tactics. Whether you run ads or produce a poll, survey, or contest you can get targeted leads using social networking advertising and messaging. The main element is crafting messages that your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you must have a trusted relationship. This concept is valid on-line as well. You must truly connect, converse and engage with people on social networking before they begin trusting you. One of the best methods to engage with people is by using groups inside of social networking platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you utilize hashtags and lists to engage with others.
Whatever platform you’re on, make certain to showcase what is exclusive about you. You must have the ability to clearly articulate your unique sales proposition. When people do not understand what is different about you, they reduce your product or services to price.
Another smart way to construct relationships with people on social networking is to follow, comment and share their content. On every social networking platform, there’s a way to provide feedback by sharing, commenting or clicking a button to such as the message. When you show through to that person’s social networking page, they’re sure to notice you, sooner or later.
5. Create an action plan and content marketing calendar.
Using social networking may be overwhelming. That’s precisely why you’ll need a social networking action plan and a content marketing calendar. How have you been going to combine social networking in along with your overall marketing strategy? You must realize that marketing is best suited if you have a few strategies complimenting one another and working together.
The top reasons why you need to construct an action plan is because, your ideal customers are searching for you on-line. For instance: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line looking for key term like weight reduction, well balanced meals, life coach, diet and wellness. As an entrepreneur in that space, you have to show up in the search once the prospects go looking for a solution to their problems.
For each industry, there are people searching for answers to specific problems. You must create messages for every problem that the people in your target market has. Social networking provides you with an original opportunity to communicate frequently along with your target market on a wide selection of topics.
As you can see, using social networking as a method to grow your business requires you to return to the fundamentals and understand marketing 101. After you complete each of the steps above, you could have a much better handle on how best to incorporate social networking to grow your business.