iHerbs — How to Win In a Competitive Online Health Niche By Copying An idea But Doing it Much better

In the online natural health shops industry focused by big names like GNC and Walgreens, Walmart, and Amazon, one company stands apart and even grows: iHerbs, or iHerb. com.

It grew from a one-herb shop in 1996, to 16, 000 products just last year, and to 35, 000 by end of 2012.

In the process, it moved its storage place from a “parking lot”, to a 2 football-fields large warehousing system in inviting California, which deploys state-of-the-art inventory and distribution system that is related to Walmart or Amazon.

One bright idea made it happen.

Just last year, iHerbs whippped up a marketing plan based on the discount promotion strategy. They took the best of what the MLM model offers, created their own hybrid monster, at the same time, creating profits for the Company.

That was the huge challenge.

How do you squeeze out profits from selling highly-discounted products, while giving customers enough rewards to become loyal, repeat buyers, and still compete? كود خصم اي هيرب 2021

I have studied iHerb since 2006 and saw how it evolved its marketing from a “same-same” company just last year, to the “company-to-beat” in 2012.

The Untold Story — How iHerb Made it happen

The following is fictionalized story of how the administrators at iHerb discussed their Loyalty Program online strategy. They later called it iHerb Rewards.
iHerbs — How to Win In a Competitive Online Health Niche By Copying An idea But Doing it Much better
By Snooze Lopez | Submitted On May 24, 2013

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In the online natural health shops industry focused by big names like GNC and Walgreens, Walmart, and Amazon, one company stands apart and even grows: iHerbs, or iHerb. com.

It grew from a one-herb shop in 1996, to 16, 000 products just last year, and to 35, 000 by end of 2012.

In the process, it moved its storage place from a “parking lot”, to a 2 football-fields large warehousing system in inviting California, which deploys state-of-the-art inventory and distribution system that is related to Walmart or Amazon.

One bright idea made it happen.

Just last year, iHerbs whippped up a marketing plan based on the discount promotion strategy. They took the best of what the MLM model offers, created their own hybrid monster, at the same time, creating profits for the Company.

That was the huge challenge.

How do you squeeze out profits from selling highly-discounted products, while giving customers enough rewards to become loyal, repeat buyers, and still compete?

I have studied iHerb since 2006 and saw how it evolved its marketing from a “same-same” company just last year, to the “company-to-beat” in 2012.

The Untold Story — How iHerb Made it happen

The following is fictionalized story of how the administrators at iHerb discussed their Loyalty Program online strategy. They later called it iHerb Rewards.

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