Pet Transportation Services are needed as the number of pets in the U.S. has grown tremendously over the past few decades. In line with the U.S. Pet ownership and Demographics sourcebook, you will find an estimated 60 million dogs and 70 million cats in American homes today. As well as that, households which own pets have now been recorded to spend 36% more in 2001 as compared to 1996. With this particular, owning a company that caters to the pet market, including a puppy transportation service has lots of possibility of healthy growth.
This is as a result of fact that many Americans move around the country yearly and thus would require pet transportation services to maneuver their pets as well pet transport On a smaller scale, pet transportation services may also cater for local residents who require these services to move their pets to and from the vet, in just a local area or to even the crematorium for pets which have died.
Start Up Costs and Financing Sources:
Starting a puppy transportation business really depends upon the scale that you want your company to be. If you intend to begin a smaller scale, all you actually need might be a pickup truck that has been modified to be safe and ideal for the transport of animals. Needless to say, you will need to put up an office or operate from your home with just a telephone, email and a fax machine. Many of these will set you back less than $20,000.
On a larger scale, especially if you are considering cross border transportation, you will most likely need certainly to invest on a larger truck that could accommodate a couple of pets at the exact same time. As well as that, the insides of the truck will need to be manufactured suitable, safe and clean for pets, with adequate ventilation and cleaning facilities. In order to make this business viable, you may need to quickly expand your company to include sales agent offices in a variety of locations. This way, you can develop business volume in order to increase profitability. Many of these may set you back anywhere from $200,000 to $500,000 in initial launch costs.
Financing could be obtained from investors who may be thinking about the potentials of this type of business. Apart from that, lending institutions such as banks could be approached to acquire a loan for the business. Just like any business start-up, an extraordinary business plan should be developed for potential investors and financiers, indicating the potential growth along with the estimated annual costs and revenue of the business.
Pricing Guidelines for Service:
The pricing strategy for a puppy transportation service business fluctuates on the basis of the fixed and variable cost of the business enterprise, along with the character of the service provided. Local transportation services may begin with the absolute minimum charge of $20 to $40 for the initial 20 miles and one more $10 for each 10 miles after that.
In terms of interstate transportation or transportation between cities, the distance involving the origin and the destination would be the major price determinant. With this particular, prices may range from $100 and up, depending also on how big your pet and the pet carrier.
Advertising and Marketing:
While targeting pet owners, the best marketing approach would to promote in locations where pet owners would go. Reading material for pet owners along with events which are attended by the exact same target group. Placing brochures within pet stores and probably awarding pet stores with commissions for each customer they recommend for your requirements would have been a good idea. Advertising in pet magazines or finding a write through to your services will be helpful. Needless to say, classified ads in the Yellow pages really are a must in order to ensure it is possible for customers to locate you.
Other channels of promotion will be participation as a vendor in dog shows or exhibitions. Doing this can assist in awareness on the existence of the business. Additionally, working together with associations like the American Kennel Association would create and improve visibility to pet breeders and pet store owners. Especially when you take part in events organized by these associations.
Launching a web site and allowing potential customers to get instant price estimates from your own website would also be a great idea.
This business requires a reasonable number of equipment, in which the most crucial is the vehicle that is used to move the animals. As well as that, other equipment such as crates, kennels and carriers might be required as some customers do not have these items with them. The size and usage of those crates should be based on the guidelines set by the Independent Pet and Animal Transport Association (IPATA).
Handlers and drivers will need to be employed to look after the animals while they’re in transit. Other equipment required will be built-in sinks within the vehicle to allow for easy cleaning and water refills.
Recommended training, experience, or needed skills:
There is no extensive training required for a puppy transportation service business. However, good and responsible drivers and animal handlers have to be engaged. It will be best when you yourself have a background and experience in handling animals during travel in order to train your staff and ensure that they are handling animals in the right manner. As well as that, your staff must also know what direction to go should they encounter problems during the journey, and should also be built with the newest kennel and vet location information in case there is emergencies.
As well as that, the business enterprise owner should be well informed on all legal requirements pertaining to pet transportation. For instance, you will find IPATA guidelines on how big crates and wire crates which are required by law. Moreover, all pets should be followed by an inter-state travel certificate that has been certified with a veterinarian.
The income potential of this business is dependent on what size the business enterprise grows to. A bigger business with multiple offices and destinations will be able to sustain a higher sales volume. With this particular, the pet transportation business will be able to generate at the very least a six- figure income each year.
Pet owners, pet stores and animal breeders.
A puppy transportation business requires investment and a passion for welfare of animals to ensure that it to be successful. Since it can also be a niche market, lots of marketing and advertising have to be invested into the business enterprise in order to create the awareness of the services.