Before diving into the entire world of social media marketing marketing, think about this valuable advice: don’t be everywhere! As tempting as it seems to participate every existing social media marketing site there is, you only won’t have enough time to complete so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined several sites, if none of the work to widen your reach, turn contacts into customers, and boost your sales, your efforts could be in vain.
And because it’s recommended that you join only 2 to 3 social media marketing sites, you have to be very picky. You’ve to choose the ones that will work far better your advantage and give you that which you need. Facebook, Twitter, and Google+ might be on top of the list of popular social sites but this isn’t a positive guarantee that they may help your company online. To create the right choice, you need to first understand the various kinds of social media.
The three kinds of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. Additionally, it gives the opportunity to create about a specific topic while allowing people to provide comments and talk with this content provider. Email Extractor Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on line community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow exactly the same concept whilst the encyclopedia, providing a wealth of information regarding different topics. It provides for creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you understand the essential kinds of media sites, the next phase is to learn which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a specific sector of consumers. LinkedIn, like, suits professionals, and could be your best bet if they are the folks you want to reach out to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
What sort of content do you want to share?
Social sites use different architectural structures, meaning each has a unique means of letting users share content. Are you looking into video marketing? YouTube is the top option. Pinterest and Instagram are great for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
How much time and budget are you experiencing?
Time and budget also may play a role in your decision. You’d have to review the sites’features along with marketing platforms. While some provide free advertising, others require a fee. Some sites are more time-consuming to manage while others would just take a fraction of one’s time for you to use and maintain.
Understanding the various structures of social media marketing and thinking about the abovementioned factors can help you land the very best choices for the social media marketing marketing needs.